Criticism And Normative Research On Tucao Programs

"Tucao" originated from the ACG culture in Japan and was introduced through Chinese Taiwan,China.As an emerging expression,it has been favored by the majority of young people,and has gradually developed into a popular culture popular on the Internet.The folk public opinion field dispels the pressure from study,work and life through "spit cao";the official public opinion field uses the advantage of "spit cao" to be close to people’s livelihood to interpret public issues.What follows is that "Tucao" frequently appears in various fields,and such expressions can be seen in both cyberspace and daily life.With the popularity of the expression "Tucao",many program producers seized the opportunity to create a batch of Tucao programs and won the love of many audiences.Tucao programs such as "Tucao Conference" and "Talk Show Conference" provide the public with new ways to entertain and release pressure through novel program forms,unique expressions and discussions on topics close to people’s livelihood,and are deeply loved by the majority of young people.Based on this,this paper takes Tucao programs as the key research content.By studying the development process and current situation of Tucao programs,it systematically analyzes the reasons for their popularity: a relatively loose media environment brings a relatively equal right to speak and promotes the further development of Tucao.Generalization;the relatively mature business operation model of the program producers,with the help of capital-driven and platform operation,promotes the development of Tucao programs;the psychology of user groups seeking individual expression and recognition has promoted Tucao programs to attract more and more people’s attention.In the process of researching the specific topics and textual discourse of Tucao programs,it is found that there are problems such as excessive entertainment and homogeneity,and further analyzes the implicit orientation deviation,lack of innovation,technology abuse,shoddy production,etc.a series of questions.In view of the current problems faced by Tucao programs,government departments will play a leading role in supervision;the platform will improve the review mechanism and strictly control;the program producers will work hard in the selection of themes and guests;users will strengthen supervision and feedback,and speak rationally,etc.Aspects to optimize Tucao programs.Guide Tucao programs to adhere to the correct value orientation under the multi-party collaborative governance,play the dual role of program entertainment and social value,and promote their healthy development.