| In the era of knowledge economy,the knowledge payment industry enables users to realize the importance of using knowledge to improve their skills.With the popularization and development of mobile Internet,the number of Internet users in China is increasing year by year,and the requirements for Internet information are becoming higher.Based on this,apps,Ximalaya,Zhihu,Fenda and other platforms have come out one after another,and the knowledge payment industry has gradually developed and matured.As a new Internet industry,it is of great significance to study and analyze the business model of knowledge payment industry.This paper takes the head knowledge payment platform "Get APP" as a case,uses literature analysis method,case study method and inductive summary method to sort out and analyze the development of "Get APP".At the same time,the paper analyzes the development of the business model of "get APP",gives suggestions based on the current knowledge payment platform,and reasonably predicts the development trend of the knowledge payment platform in the future.The business model development research of "Get APP" is divided into content analysis research,operation model research,profit model discussion and financing situation sorting.Research on business model factors.After analyzing think "app" business model is essentially create high quality content,use and user needs accurate docking platform for the content system to build brand image,using the PGC,PUGC,individual IP make implementation charm operations,innovative new sources on profit model,realize the combination of online and offline to liquidate path,finally in terms of financing,The entry of capital has greatly improved the upgrading mode of the platform. |
