Research Of The Source About Short Video Of News Of The Official Microblog Of People’s Daily From The Perspective Of Field Theory

With the development of media convergence in depth,content produced by different channels frequently appears in institutional new media terminals.As for the new media of People’s Daily,does the single source structure formed due to its specific position also adopt other sources and present a new pattern of diversification?This is the core problem of this paper.Therefore,this paper adopts content analysis method to select 1269 short news videos in the recent five years as samples to conduct quantitative analysis on their news sources and interpret them by invoking relevant concepts of field theory.The results show that the sources of information vary significantly with different themes.In terms of content source channels,key material sources and news production mode,it shows the distribution characteristics of taking originality as the core,other media providing information sources and PUGC production mode as the focus.In terms of content channels,short news videos are mainly aggregative;in terms of news production,professional and user joint production is the main mode;content distribution is mainly positive energy,warm news and other themes.From the perspective of field,the change of official microblog of People’s Daily news source structure is influenced by discourse power and news production habits.The change of news short video subject makes the news source present the concentric circle structure with PGC as the center and gradually transition to UGC.Each sub-field uses the same source of information,resulting in resonance and spread among media,and expanding the influence and guiding power of official microblog of People’s Daily.