Research On Revenue Recognition Of Live Broadcast Enterprises

The network live streaming industry has become an emerging industry in the Internet industry in recent years,and the number of users and revenue scale have grown very rapidly.According to the survey,the number of online live streaming users is expected to reach 635 million by 2021.During the COVID-19 period,the network live streaming industry has ushered in new development opportunities.With the rapid development of the Internet,excellent forms of network live broadcasting and live broadcasting enterprises continue to emerge,and the low threshold and relatively free entry of network live broadcasting make the scale of network live broadcasting anchors and audience increasingly expanding.And capital is also very keen on this area,therefore,the requirements for accounting information is also very high.Because income is an important operating capacity index and profit index,it is particularly important to recognize and measure income.The business of Internet live broadcasting enterprises is special and complex,which causes huge differences from their traditional businesses in terms of revenue recognition and measurement.Therefore,Internet live broadcasting enterprises often need a large amount of professional judgment in revenue recognition and measurement.The emergence of emerging industries is bound to be accompanied by the impact on the original standards.How to determine the income,time point and measurement standards meeting the standards on the basis of the revenue recognition standards has become a major difficulty that must be overcome in the field of Internet live broadcasting.This thesis,on the basis of summarizing the research results of existing scholars,using literature analysis,case analysis and comparative analysis,chose the representative Internet live companies B company as the main research object,and respectively from the Internet live enterprise business model,income source and income recognition characteristics system discusses the problems of network broadcast enterprise income recognition and its reasons.Research conclusion shows that B company and network broadcast enterprise income recognition time and measurement standards have the following problems: virtual currency income recognition time cannot reasonable against its economic essence,reward(promotion)of virtual currency and virtual goods not do accounting processing,and long-term unused virtual currency income recognition and measurement method is difficult to judge.After a case analysis of the problems existing in the recognition and measurement of the webcast revenue of Company B,And in accordance with the principle that accounting essence is more important than form and the basis of accrual basis,The thesis gives the following comments: classify virtual currencies(items)according to the way of consume,Including general virtual items,limited virtual items,and permanent virtual items,Recognize revenue for various costly forms of virtual currency(items)according to the time point of use;For the substance of the virtual currency or item used as rewards(gifts),Including full gift sales,bundling sales and check-in bonus points,According to the specific situation is distinguish and income recognition and measurement;Referring to company B’s financial data in previous years,Revenue recognition and measurement for perennial unused virtual currencies at the estimated values.The research results of this thesis,to a certain extent,improve people’s understanding of network broadcast enterprise income recognition theory,which can be unified network broadcast industry specific business accounting processing,and improve the accuracy of the Internet live industry revenue recognition information,enhance the comparability within the industry,and reduce all kinds of investment risk.I hope the research suggestions in this article can have some reference significance for other companies developed by the Internet.