Research On Rumor Refutation Of Internet Health

In the dual context of post epidemic era and "healthy China" strategy,Internet rumors are evolving into new forms and types with the continuous innovation of media technology.Health and food safety,social livelihood and politics,the two places with high rumors and the hardest hit areas,have attracted the attention of many scholars in recent years.Facing the threat of infectious diseases,the public has paid more attention and vigilance to life,health and safety.In recent years,due to the inadequate early warning and rumor refutation measures of "health rumors",it spreads rapidly and radiates widely,has great destructive power to the information environment and social public opinion,has a huge negative impact on the credibility of the government and public health safety,and even threatens the life and health safety of the public.In this context,based on the theories of "opinion leaders","agenda setting" and other journalism and communication,this thesis ruses content analysis and text analysis to collect,classify and count the rumor refuting articles in the rumor refuting accounts of the three social media platforms,and selects typical articles for framework,discourse and narrative analysis.On the basis of quantification and quality,summarize the current strategies,mechanisms and related problems of rumor refutation on social media platforms,and put forward optimization suggestions.The first chapter is the introduction.The second chapter is the interpretation of related concepts.The third chapter is the research design.The fourth chapter is the rumor refutation strategy of health rumors in branch communication media.The fifth chapter is the function of rumor refutation mechanism in social media.The sixth chapter is the problems and optimization suggestions in refuting social media health rumors.This paper holds that the rumor refutation of health rumors on social media platform mainly adopts the strategies of content,form,narration and interaction,adopts three rumor refutation mechanisms of collaborative cooperation,audience interaction and prevention,and plays a functional effect in three aspects: popular science guidance,professional check and positive guidance.