Research On The Role Of The Host Of Immersive Cultural Program

With the rapid development of media technology,media patterns are becoming more and more diversified under the current financial media background.At the same time,the form of cultural programs has been constantly innovated,so that the relationship between the disseminator and the audience has been reconstructed,showing the new changes in the form of communication,and highlighting the new feature of programs from the perspective of situational,fragmented and interactive immersion cultural programs.In order to make the program spread effectively on this basis,the host should not only keep the task of transmitting information,but also create multiple roles to adapt to the program,so as to maximize the communication effect.Therefore,the identity of the host began to make a breakthrough from tradition to characterization under the background of integrating the media.The author will analyze and study the role of the host in combination with the existing domestic immersive cultural programs.As an important disseminator in the program,the role of the immersive cultural program host in the program is very critical.It is not only necessary for the host to shape the role corresponding to the content of the program,but also to constantly find the point of convergence between the self and the role,and make the self and the role form a stable and normalized image in the immersive cultural program.This paper will apply the literature research method,case analysis method and interdisciplinary research method to conduct in-depth research,and analyze the role presentation of the host in the program,so as to summarize the role trend of the host in the immersive cultural program.This paper tries to provide some theoretical value for the innovation of immersive cultural programs,and provide some help and reference for the construction of the role of the host of immersive cultural programs in reality.