Discourse Characteristics And Social Implications Of Weibo Gender Discussion

With the launch of the third season of Talk Show Conference,created by Xiaoguo Culture in 2020,talk show,a kind of comedy performance,has become increasingly popular in China.Because of the Conference,Yang Li has become one of the most popular talk show actresses in China.Her words "why he is so common,but he can be so confident" have caused extensive debate of gender topic on Weibo,which has also created the word "Puxinnan".Puxinnan literally means "a common and confident man," but the tongue-in-cheek word’s meaning has been changed after countless quotes and discussions among netizens.The author believes that the discourse characteristics reflected by netizens’ interpretation and use of the word "Puxinnan",and the gender implications behind the discourse characteristics,have many inspirations for the study of gender issues in the online public sphere under the environment of social media.This study,based on the theoretical architecture of Critical Discourse Analysis and Social Gender Theory,from the perspective of intertextuality,tries to solve the following problems: From the perspective of intertextuality,what are the discursive characteristics of Weibo discussion participants when discussing and communicating?What are the social implications of these discursive features? Behind the characteristics and social meanings of discourse,what kind of social changes are reflected? The article specifically solves the above.Firstly,the text analysis part uses data capture and analysis technology to analyze the word frequency and position of hot posts under the topic of Weibo tags,and refines the rich meaning of the word "Puxin Nan";secondly,the discourse practice part summarizes the discourse characteristics of the gender issues discussed on the netizen Weibo platform from the perspective of intertext,and uses the in-depth interview method as a supplement to explore the motivation and psychology behind the discourse behavior to better understand the identity construction of the participants in the process of discourse practice;finally,the social practice part summarizes the discourse characteristics of the gender issues discussed on the Weibo platform from the perspective of intertext,and uses the in-depth interview method as a supplement to explore the motivation and psychology behind the discourse behavior to better understand the identity construction of the participants in the process of discourse practice;finally,the social practice part summarizes the discourse characteristics from the perspective of cultural rights,The three perspectives of social identity and technical space interpret the game between hegemony and anti-hegemony in the field of public opinion.Firstly,the text analysis part uses data capture and analysis technology to analyze the word frequency and position of hot posts under the topic of Weibo tags,and refines the rich meaning of the word "Puxin Nan";secondly,the discourse practice part summarizes the discourse characteristics of the gender issues discussed on the netizen Weibo platformIt is found that when netizens express their views on gender issues on Weibo,various rhetorical devices,mixed genres and hypertext functions are the common traits of their discourses.These features reflect the impact of traditional cultural rights,the reconstruction of social identity,and the coexistence of "carnival" and "cocoon" in the microblog space.