APP Prototype Design For Zhuang Brocade Culture Under Perspective Of Cultural And Tourism Integration

The influence of continuous development of society and modern industrialized production pattern has put the inheritance of Intangible Cultural Heritage into plight.Zhuang brocade,as one of the four famous brocades in China,has failed to satisfy the public’s varied cultural needs,due to the fact that it lacks resource integration,and various propaganda channels.Therefore,the development and inheritance of Zhuang brocade should keep the pace with the times.Presently,with the deep integration of culture and tourism industry,and the broad application of Internet;moreover,with the aid of characteristics of Internet(faster spreading and wide coverage)and use application as vehicle to provide new channel,new idea and new method for the innovative development and creative transformation of the Intangible Cultural Heritage.Firstly,this paper,through such methods as field research,literature analysis and investigation,illustrated related history,patterns,weaving technique in Zhuang brocade and its artistic characteristics to analyze its development dilemma and the countermeasures for the development of new media from the perspective of cultural and tourism integration.Besides,in this paper,Zhuang brocade was sorted into static and dynamic cultural characteristics by means of inductive and comparative analysis.With Garrett User Experience Factor Model(Garrett)being the theoretical foundation,it integrated the design theory of user experience into Zhuang brocade to analyze its design content,design principle and logical relationship in this model.Finally,the design of Zhuang brocade culture tourism application is achieved by combining Zhuang brocade(Guangxi Intangible Cultural Heritage)and new media communication,and the exhibition of video,3D pattern,and game interaction.Broadening the range of cultural dissemination with the aid of application,so as to inject new vitality for the spreading and inheritance of Zhuang brocade,and arouse users’ interests on Zhuang brocade.Diversified dissemination methods are both conducive and benefit to the cultural inheritance and development.Meanwhile,by making use of culture to empower the tourism industry of Guangxi so that integrate tourism resources,enhance the service experience,and give an impetus to the development of the local economy.Consequently,the realization of application design of the Zhuang brocade cultural tourism,and the improvement of user experience will motivate the construction of local cultural tourism industry,and reinvigorate the development and inheritance of Zhuang brocade.