Research On The Operation Mode Of Financial News APP The

Under the trend of the continuous improvement of the national economy and the double cycle of domestic and foreign economy,the audience’s demand for financial information and financial management is increasing.In the era of financial media,the continuous change of the public catalyst habits makes the mobile client with massive information,intelligent real-time push and interaction first emerge,and successfully lock the main information channel of the audience in the mobile terminal.Business,financing,stocks,funds and other financial news APP began to seize the land,have to seize the market opportunity.In order to seize more high-quality and high-quality users in the battle for traffic,the financial news client continues to dig deep in the vertical field according to its own positioning,classifies the information in the platform according to user needs,and uses personalized label for accurate positioning,in order to improve its competitiveness to achieve the commercial purpose of traffic realization.However,with the intensification of market competition,the problems of financial news APP including content homogenization,weak data visualization and low user activity began to appear,leading to it gradually falling into the dilemma of losing old users,weak growth of new users and being replaced by other similar products.At the present stage,how the financial news APP plays a vertical and deep attraction in the wave of big data.Especially in the trend of the information flood,the "three micro and one end" and the initial UGC digital transformation mode have been unable to meet the depth of user precision and personalized information,information matching between the platform and users is gradually out of line,leading to the inability to improve the use viscosity.Therefore,how to break first and then build the financial news APP in the new era is also an urgent problem to be studied.This paper to "time finance" APP as a case study,through the financial content release,product operation and community interaction analysis,and using SWOT framework theory in the development of the advantages,disadvantages and external opportunities and competitive factors in the development of the platform is not strong,profit ways and brand building unclear analysis and summary,help financial news APP in media fusion to optimize their development operation of traffic strategy.