Research On In-depth Reports Of Financial News

With the rapid development of China’s economy,the audience of financial news has increased rapidly,and the audience’s needs have become increasingly diversified;at the same time,the advent of the new media era has made interactive and fragmented communication the main mode of communication.In this situation,how to solve the contradiction between the professionalism and popularization of financial news has become a prominent problem.Caixin Weekly adheres to the unity of professionalism and popularity,and has a large audience.Taking "Caixin Weekly" as a research sample to discuss in-depth reports is an important part of answering the theoretical question of "unification of professionalism and popularity".This paper selects the classic examples of in-depth financial news reports of Caixin Weekly in recent years,and conducts research on in-depth financial news reports.From the aspects of value orientation,topic selection,article structure,layout and language style,it explores Caixin Weekly from multiple perspectives.”,deduces the in-depth reporting methods of financial news that the audience really needs in the current era,and explores how financial news can achieve a high degree of unity of professionalism and popularity under the current economic situation and the era of the all-media revolution.Financial News "Content is King".This has certain significance for enriching and improving the theory of financial news communication and guiding the practice of financial news communication.