Research On The Credibility Of Mainstream Financial Media Under The Background Of All Media Era

With the rapid development and commercialisation of new technologies,the media industry has been given priority to enjoy the technological dividend and has successfully stepped into the era of all-media;at the same time,the demand for professional financial news has also become urgent,which has contributed to the increasing attention to financial media.In this social context,good media credibility is the key to enhancing the credibility of financial media and attracting a regular audience.This paper will discuss in detail the issue of building the credibility of mainstream financial media in the context of the all-media era.On the basis of relevant concepts,it will understand in detail the current situation of the development of mainstream financial media in China and analyze the advantages and obstacles faced by the credibility building of Economic Daily News in the context of the all-media era.Through textual analysis and case studies,the analysis shows that the homogenisation of mainstream media due to the pursuit of novelty,the lack of interaction,the lack of vitality of new media platforms,the lack of financial media talents to adapt to the all-media era and the impact of other emerging media are the reasons for the reduced credibility of the Economic Daily News in the all-media era.Based on this,this paper proposes six strategies to implement differentiated communication strategies,broaden comprehensive service functions,enhance benign interaction,focus on audience segmentation,improve audience value experience,seize the short video trend and promote the organic combination of professionalism and readability.This paper hopes to provide valuable reference for the credibility building of China’s mainstream financial media in the context of the all-media era through a study of Economic Daily News,a typical mainstream financial media,so as to better play the role of financial media in promoting economic development.