Research On Report Of "36 Kr Wechat Public Account" From The Perspective Of Mass Communication

With the rapid development of new network media,the context of social communication tends to be fragmented,and the communication content is more professional,stratified and objectified,which requires that the content transmitted by the media gradually change from "more and less" in the past to "more and more in-depth" now,and the emergence of segmented media.36 Krypton,as a technology and finance media,has defined its target audience since its inception.It aims at young Internet entrepreneurs and young people in first-tier cities,focuses on the content that the target audience cares about,and provides them with the technology and finance information they need.It is a typical mass media.From the perspective of mass communication theory,this study takes 36 krypton wechat public account of science and technology financial media as the research object and analyzes its news reports in2020.By analyzing the specific reports of 36 krypton wechat official account,this paper studies its corresponding relationship with the target audience in terms of content source,topic selection,reporting method,article length and reporting tendency,and further analyzes the text features of 36 krypton wechat official account according to the reading needs of the target audience.This paper analyzes its inverted pyramid text structure,story-narrating way with strong sense of substitution and vivid and trendy language style combined with specific cases.Finally,suggestions are put forward for the future development of sci-tech financial and economic media,such as improving the standard level of platform and content,integrating resources,accumulating "intelligent capital",insisting on producing high-quality content,establishing content barriers and constantly improving the reputation of media.At the same time,in view of the impact of fragmentation faced by traditional media,this paper also puts forward suggestions on the segmentation of their own audiences to accurately push content,and the use of their own resources to deal with the challenges of fragmentation media.Analysis a foothold of this study is to the content of the media itself,in the perspective of focus media theory for its professional objective interpretation of the report content,to a certain extent,to improve and enrich the study of the theory of the science and technology and economics news reports framework,at the same time because the selection of object of study is based on niche audience characteristics of36 kr technology business media,It has certain reference value for the research of mass communication in this field.In addition,from the perspective of mass communication,this study focuses on the contents of scientific and technological financial reports in financial news,and provides some references for traditional financial media from the aspects of audience positioning and news writing,which has certain reference significance for the future development of traditional financial and economic media.