| The character report takes the character as the center and the main body,pays attention to the display of the character’s living state,depicts the character’s language behavior,and reveals the character’s spiritual world.It is a very important part in our news practice to build character image,output character behavior and gather social consensus.In the reporting of COVID-19 epidemic,the character report plays an important role with its characteristics of human interest and readability.The rich and diverse character report writes the group story in this history.In the face of the uncertainty brought by the epidemic,positive character images and positive character stories can stimulate the public’s positive emotions,promote truth,goodness and beauty,and promote the construction of spiritual civilization.The publicity and image construction of prominent figures is an important way for the media to exert its functions.Southern Metropolis Daily emphasizes the consideration of the depth of thought and the closeness of people’s livelihood in the position of news dissemination.As the leader of Chinese metropolis daily,it has certain visibility,brand value and influence throughout the country.In the face of COVID-19 epidemic,a prominent feature of Southern Metropolis Daily is to focus the lens and brush strokes on each living individual,and a wealth of character works have emerged.Therefore,based on 28 January 2020 solstice December 31,the southern metropolis daily published reports COVID-19 230 epidemic character as the research object,from the report form,the contents,narrative skill,media image analysis of several aspects were situated in turn try to restore the character report production orientation,the innovation path analysis character report.It was found that the reports on epidemic figures of Southern Metropolis Daily were based on the public spirit and showed the truth,goodness and beauty of human nature.The characters choose both cold and hot to reflect the anti-epidemic efforts,but also pay attention to the living conditions of all kinds of people,highlighting the care of the media.In terms of narrative characteristics,it presents three main features: the three-dimensional narrative from the outside to the inside,the empathic narrative mediated by emotion,and the slightly prominent stylized narrative.The presence of reporters is used to enhance the sense of scene of the report,and the emotional experience is strengthened by the first-person narration of the report object.The horizontal narrative structure is used to switch focus and display group images.At the same time,the report of epidemic figures in Southern Metropolis Daily also exposed some shortcomings,such as the homogeneity of narrative mode,the tendency of journalists to abuse their public identities,and the lack of depth of the report content.In the context of epidemic prevention and control,character reporting is faced with the urgency of calling for heroes,the exploration and contradiction of character images,the contradiction between the inclination of opinions and the sense of identity of the report,the challenge of integrating media context and the contradiction of the depth of the report content.It is necessary to continuously integrate its own advantages and promote the flattening,longitudinal deepening of character reports.On the basis of adhering to the humanistic care of media,we seek the originality of the layout and the depth of thought. |