A Study On Users Interactive Of TikTok Live Broadcast From The Perspective Of Interactive Ritual Chains

With the development of the Internet and the popularity of intelligent terminals,as well as the continuous updating of new media technology,information dissemination has also undergone profound changes.In this context,various webcasting platforms and short video platforms have emerged,and the way people use the media has been reconstructed to realize the transformation from audiences to users.Based on the user traffic accumulated by the dissemination of high-quality short videos on the platform,TikTok Live has formed a live broadcast that integrates sociality,interactivity and real-time,and has become a popular short video live broadcast platform nowadays.The emergence of this medium has changed the way users obtain information and communicate to a certain extent.It also provides new information for user interaction research from the level of media practice.From the perspective of user interaction,through the use of questionnaires,in-depth interviews,participant observation and other methods,we can gain insight into the situation and interactive behavior of users in TikTok Live,with entertainment and recreation,anchor worship and the emotional need to seek identity as the main motivation for users interaction.In the media practice based on users interaction,TikTok Live has built an interactive ritual chains with its own characteristics:TikTok Live provides a virtual interactive field for anchors and users,and sets a threshold to distinguish between insiders and outsiders,and users are attracted by the content and interactive way of the anchors’ live broadcast,forming a common focus of attention and gaining emotional experience from it.And the result of its interactive ritual is mainly expressed as that users communicate and interact with each other in the live room after rational choice in order to obtain high emotional energy,in the process of generating group symbols,obtaining group belonging,maintaining group justice and completing resource exchange.The intrinsic driving force for users to participate in live interaction is to obtain emotional energy and symbolic capital,in which the repetitive effect forms the interactive ritual chains of TikTok Live.The existence of problems such as uneven quality of anchors,poor quality of live broadcasts,and too much homogenized content has led to a less than ideal interactive environment for TikTo live broadcasts.Therefore,it can be optimized based on three levels:platform,anchosr and users,so as to provide a better interactive space for users and optimize the interactive experience in order to realize the exchange of symbolic capital and thus obtain a virtuous interactive cycle.