| The rise of social media expands the dimension of people’s access to information,changes the way people interact,and extends people’s senses and cognition.Users placed in the social network environment are both content recipients and content producers.They show their behaviors through the media or gather in corresponding areas for their own needs,which provides development space for clock-in learning community community,that is "studyaccount".This paper studies the self-presentation of Weibo "studyaccount" super topic community users by case analysis,participatory observation,in-depth interview and other research methods,with the help of the framework of drama theory and media situation theory."studyaccount" user self-presentation mainly refers to the external performance and internal correlation of the user’s clock-in learning behavior and related interaction in the community.First of all,the rise and development of community benefit from the progress of network technology.Under the influence of social and cultural factors,a steady stream of users gather here according to specific needs.Under the influence of the new situation brought by social media,"studyaccount" has symbolic metaphor,network rules and Weibo super topic community management system,and the user performance stage is limited to a certain extent.However,due to the demonstrative characteristics of learning to punch in,the boundary of the user performance stage becomes blurred and the audience becomes more mysterious.Secondly,in accordance with the differentiated needs of information,dialogue,seeking supervision and space planning,members produce relevant content in the community and stage plays of various forms of learning and life,including display of learning content,exchange of learning resources and interpersonal communication under learning topics.The relevant performance strategies include idealized projection,confrontational disclosure and mysterious borderline role.Through performances and interactions in the community,the members build the community into a pyramid structure,forming a new level of identity,which is incorporated into the operational system.However,the nature of clock-in learning determines that individual clock-in behavior takes precedence over impression management,and it also affects the cohesion of the community as a whole.The research found that users take the Weibo community as the stage to display their learning and life here,which is essentially a media practice,aiming to create an exclusive scene-oriented learning space,where they can freely show their creativity and planning,and can have self-dialogue and self-motivation.They obtain the basic identity of themselves in practice and the identity of the group in the community through interaction,differentiation and comparison.The network society is interspersed with the real society in the middle of the learning behavior of users,which not only increases the understanding of the social role and social culture,but also indirectly achieves the result of adapting to the current role,and gradually walks towards socialization.However,the above interaction also has a negative effect,which is reflected in the user’s attention interference and the performance into the self-illusion problem.The problem of "studyaccount" in the environment of social media is whether learning to punch in can really do more good than harm with the change of personal cognition and interaction between onlookers after practice by users.Based on the above research results,the suggestions mainly focus on media learning environment creation,learning cognition cultivation,vertical community construction,community scenario-based construction and other suggestions.It is hoped that community functions will be gradually subdivided along with changes in technology and user needs,so as to create a complete content system and professional learning scene,and activate and give play to the due value of learning punching.Provide effective benefits to social users’ learning activities. |
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