Research On The Development Of Archival Cultural Products From The Perspective Of Public Perception

Archives are the real historical records formed in social practice activities,and are the precious spiritual and cultural wealth of mankind,and in recent years,the state has vigorously developed cultural undertakings and continuously improved cultural soft power.As a cultural institution,the archival cultural products developed by archives are an effective way to meet the spiritual and cultural needs of the public.With the continuous enrichment of people’s spiritual life,archives should also take the needs of the public as the starting point and continue to develop more innovative and culturally charged products.Therefore,in contemporary times,the development of archival cultural products should become an important part of the w.ork of archives,so as to better exert the influence of archives in society and continuously strengthen cultural construction and better serve the public.This paper takes archival cultural products as the research object,combines relevant academic research and theoretical basis,analyzes the current status,existing problems and reasons of the development of archival cultural products through online and offline research,and finally puts forward relevant strategies for the development of archival cultural products from the perspective of public perception.This paper is divided into five parts.The first part is the introduction.This paper mainly describes the background and significance of the topic,the main contents and methods of the research,innovation and difficulties of research,and summarizes the domestic and foreign research on archival cultural products,so as to understand the current research status.The second part is the basic concept and theoretical basis of this paper.This paper mainly introduces the basic connotation and classification of archival cultural products,expounds the theoretical basis of the development of archival cultural products based on the public perceived value,and constructs the theoretical model of the development of archival cultural products based on the public perceived value.The third part is the research and problem analysis of the development of archival cultural products.Through the combination of online and offline approach,the research is conducted on the development status of archival cultural products.According to the research results and the existing research,the development status of archival cultural products and the basic characteristics of public demand for archival cultural products are sorted out,and put forward the problems and reasons of the development of archival cultural products from the perspective of public perception based on six perceived value elements.The fourth part is the development and promotion strategy of archival cultural products based on public perception.Based on the problems and causes in the development of archival cultural products mentioned above,this paper in combination with the research situation provides relevant countermeasures for the development of archival cultural products from the six value elements perceived by the public.The fifth part is the conclusion.This paper summarizes the content of the whole article and looks forward to the deficiencies in the article and the future development of archival cultural products.