Media Literacy Of Village Cadres Under The Background Of Digital Village Construction Research

The cadres of Baotou village are the backbone of rural revitalization and the "last mile"connecting the grassroots government and the people.The arrival of the new media era brings opportunities for the work of Baotou Village,but also puts forward new requirements for the media literacy of Baotou village cadres.In the relatively closed and backward rural communication field,how to inject Internet thinking into rural governance and effectively improve the efficiency and level of grassroots governance is a new task faced by the cadres of Bao village.Therefore,it is of great significance to study the media literacy of cadres in Baocun.However,the research on the media literacy of this group has been submerged in the overall research of "civil servants" and "leading cadres" in urban and rural areas,ignoring the particularity of this "local" team due to its own characteristics,work characteristics and the influence of rural environment,and the media literacy of the cadres in the villages has not received due attention for a long time.This paper takes the "Tower of Media Literacy" as the theoretical support,takes the three core dimensions of the theory—media interaction literacy,media safety literacy and media cultural literacy as the research framework,and takes 128 cadres of Bao village in Sub district D of Y City as the research objects,and adopts field investigation methods such as in-depth interview and questionnaire survey.Based on the author’s observation and perception of the"immersive experience" in the rural communication system for many years,and from a more micro and detailed perspective,centering on the core issue of media literacy presented by cadres of Bao village in rural governance and service through media under the background of media sinking into rural areas in the digital rural era,The specific problems of media interaction literacy,media safety literacy and media learning literacy of cadres in Bao village were studied.Among them,safety literacy is necessary,interaction literacy is necessary,and learning literacy is necessary.The three qualities are intertwined and progressive from low to high,running through the whole process of using the working media in Baocun.In the era of high popularity of digital infrastructure and digital media,traditional media still dominate the daily work of village cadres.Cadres in Baocun have a weak interaction with new media,especially with villagers in the network interpersonal interaction of emotional communication floating on the surface,emotional access is difficult,delaying the emergence of modern rural communication system;When cadres in Baocun villages use media safely,their awareness of media security is generally lacking,their ability to understand and check information is insufficient,their guidance of network public opinion in the new ecology of rural communication is weak,and the construction of rural network security barrier is faced with challenges.Bao Village cadres lack of media literacy learning,using the medium of learning consciousness is not strong,lack of power,the entertainment tendency obvious,especially the entertainment such as trill short video become Bao Village important fill,outside of work,through the network platform to study only stays in the "shallow",to study the effect not beautiful,this trend,which leads to "knowledge gap" As a result,the production capacity of agricultural news content is insufficient,the production of rural content is weak,and the rural landscape is biased to the "landscape" idyllic mode,which is unable to present and spread a comprehensive,real and progressive rural picture.There is a distance between the ability of the cadres to use media to empower the village and the realistic requirement.