Research On Mechanism Of Social Sharing Of Public Emergencies Information From The Perspective Of Information Ecology

The frequent occurrence of global public emergencies has aroused widespread social concern and seriously affected the stability of social and economic order.At the same time,with the rapid growth of Internet users and the popularity of social media,the emergence of social sharing mode based on link mode has greatly enhanced the spread and impact of event information.On the one hand,the socialized sharing mode with the advantage of massive user involvement and the characteristics of extensive connection construction enables each user to become a producer and sharer of information.The flattening and low threshold of information sharing make public emergency information widely spread in a short time.On the other hand,the social sharing model uses links as the carrier to realize the information dissemination of different social platforms,and the social network connection of information sharing is more complex,and the path is richer.Therefore,it is of great practical significance to explore the influencing factors and mechanism of information socialization sharing under public emergencies.The existing literature has studied the influencing factors of the willingness to share information socialization from the aspects of information person,information,information technology,information environment,etc.,and analyzed the specific situations such as health information sharing,virtual community knowledge sharing,e-commerce product information sharing,tourism information sharing,etc.However,it is found that there is still research space for socialized sharing.First,the interaction between elements at all levels is not enough.In the complex situation represented by public emergencies,the interaction between elements at different levels is particularly important for the willingness to share.Secondly,in the context of public emergencies,users’ information processing methods are different from other situations,and they mostly form the cognition and processing of information through edge clues,and the impact of edge path element interaction on sharing willingness also needs to be further tested.Based on the above research gaps,this paper takes the information ecology theory as the overall framework of the research design.selects the representative factors under the marginal path,the credibility of information sources and the intensity of information emotion as the independent variables,systematically studies the interaction between the two factors on the willingness to share information socialization,introduces the perceived value as the intermediary,explains the different mechanisms around the interaction,and adds the tie strength between information people as the adjusting variable,In order to test the boundary conditions of interaction,we will deeply and systematically explore the process and mechanism of socialized sharing of public emergency information.In terms of research methods,this paper mainly adopts the experimental research method,and designs three series of experiments to test the interaction effect of the credibility of information sources and the intensity of information emotion on the willingness to share in information socialization,the intermediary effect of perceived value and the regulatory effect of relationship intensity.The two intermediary paths under the interaction and the boundary conditions of the interaction utility.The empirical analysis of the experimental results shows that there is an interaction effect.When the credibility of the source is high,the emotional information will increase the user’s willingness to share socially;When the credibility of the source is low,the emotional information will increase the user’s willingness to share socially.Mediation path exists.When the credibility of information sources is high,emotional intensity acts on the willingness to share information socialization through perceived practical value;When the credibility of information sources is low,emotional intensity acts on the willingness to share information socialization through perceived emotional value.Boundary conditions exist.The tie strength regulates the interaction between source credibility and information emotional strength.To sum up,this paper takes the information ecology theory as the perspective,and systematically explores the interaction between the influencing factors of each dimension;Focus on the edge path,verify the interaction effect between the credibility of information sources and the intensity of information emotion,and test the intermediary path and boundary conditions,and deeply analyze the impact mechanism of the interaction effect on social sharing.The research enriches the research context of user information sharing in the social network environment,and improves the theoretical model of information sharing in public emergencies.It not only provides ideas for social media to stimulate user content production and sharing in public emergencies,but also helps the government to conduct more effective public opinion guidance and public opinion governance in public emergencies.