A Study On The Image Of Cultural Program Hosts In The New Media Environment

As new media technology continues to advance,the format and content of cultural programs are constantly being updated.The host is the core presence of the program and has an important influence on the style shaping and the presentation of the program,especially in the contemporary new media environment.Creating a recognizable personal image,enhancing personal charisma that fits with the program,and expanding the range of recognized audiences can well enhance the influence of the program and strengthen the media value.This article mainly adopts literature analysis method,case study method and comparative research method to explore the image construction of cultural program hosts under the new media environment,taking the graduation work "The Dancing Name" as an example.The article mainly uses mimesis theory,fan economy and intertextuality theory to analyze the image characteristics of cultural program hosts in the new media environment and the reasons for their formation with a comprehensive interdisciplinary perspective,and conducts research on both the internalized self-image and externalized program image of cultural program hosts to initially explore how cultural program hosts carry out image shaping in the new media environment of fragmentation,intertextuality and decentering.It is hoped that the study will be useful for cultural programs.It is hoped that this study can provide some reference for the image shaping of cultural program hosts and the effect enhancement of cultural programs,and provide the communication effect of cultural programs.