Research On The Influencing Factors Of Academic Information Utilization Behavior Of University Users In The Context Of Social Medi

With the rise of social media,it is increasingly common for university users to use social media for academic information exchange.There is a vast knowledge base in social media,which makes it easier for users to acquire knowledge,but the quantity and variety of academic information in it,as well as the uneven quality of information,make the academic information utilisation behaviour of university users troubling.The purpose of this study is to scientifically present the real situation of academic information utilisation behaviour of university users in the context of social media,so as to understand the problems of this behaviour to a certain extent and enable it to better provide effective services for university users.In addition,through the study of the characteristics and influencing factors of academic information utilisation behaviour of Chinese university users in social media,this will help to understand the current situation of the use of academic information in social media in China and lay a certain theoretical basis for the organisation of academic information resources in social media.This paper takes the academic information utilization behavior of domestic college users as the research object,firstly,chapter three combines the information ecology theory with UTAUT model and TAM model to construct a model of influencing factors of academic information utilization behavior of social media college users,secondly,chapter four uses questionnaire survey method to analyze the current situation of academic information utilization behavior of college users based on social media.And according to the questionnaire survey results design,combined with SPSS and AMOS software empirical analysis,to study the influencing factors of academic information utilization behavior of college users in social media context,the results concluded that the four factors of information ecology corresponding to the influencing factors namely social influence,self-efficacy,information usefulness,information ease of use,technology security and technology facilitation all play a positive influence on the willingness to use academic information.Finally,Chapter 5 proposes strategies to improve the academic use behaviour of university users.