Research On The Brand Communication Of PEACEBIRD Women's Clothing Under The Background Of National Trend Cultur

With the continuous improvement of China’s comprehensive national strength,the national tide culture with Chinese characteristics has entered people’s vision,and brought up the national tide consumption upsurge.Under the background of the rise of the national tide culture,PEACEBIRD WOMEN has taken advantage of the trend and presented a strong momentum of development.National tide culture has led a new consumption boom and put forward new requirements for brand communication accordingly.PEACEBIRD WOMEN is renewing and upgrading itself for consumers in the new era of consumer groups.In view of this,under the background of national tide culture,this paper selects PEACEBIRD WOMEN as the study object,summarizes the development of PEACEBIRD WOMEN,combines with specific cases of the national tide dissemination of PEACEBIRD WOMEN,analyzes the status quo and problems of brand communication of PEACEBIRD WOMEN in terms of products,promotion and channels.And puts forward targeted optimization suggestions,in order to provide some guidance and reference for other brands.