Research On Emotional Marketing Strategy Of OPPO Mobile Phone Micro-film Advertisemen

With the development of mobile communication technology,microfilm advertising has appeared in the public eye as a new form of advertising.At the same time,due to the rapid development of economic globalization,people’s needs have gradually shifted from material to spiritual.Therefore,microfilm advertising is no longer limited to a single level of product promotion,but pays more attention to the connection between advertising content and emotion.The research object of this paper is OPPO microfilm advertisement,Based on expertise in communication,advertising and marketing,Analyze the emotional marketing strategy of OPPO microfilm advertisement.This article is divided into six chapters,the first chapter introduces the concepts related to microfilm advertising and emotional marketing strategies,to set the stage for the subsequent development of the article.The chapter 2 analyzes the external and internal advantages of OPPO’s microfilm advertising for emotional marketing,and prepares the ground for the subsequent elaboration of the article.The chapter 3 focuses on capturing audience emotions and analyzing emotion building strategies with the target audience and brand image as the guide.The chapter 4summarizes the emotional interpretation strategy by analyzing the story content and visual-auditory symbols of OPPO cell phone microfilm advertisement.The chapter 5 is based on two perspectives of communication channels and communication methods to analyze emotional communication strategies.Chapter 6mainly presents the current problems of the emotional marketing strategy of OPPO cell phone microfilm advertisement and gives corresponding suggestions to solve them,also hopes to contribute to the development of the same industry.