Research On The Impact Of Health Information Encounter On Health Behavior Of Mobile Medical Platform User

With the rapid development of the Chinese economy,people’s demand for life,health and fear is also increasing.Health plays a very essential role in the development and growth of a country.Anyway,people are also facing a series of health problems caused by heavy living pressure,irregular diet and lack of exercise.The importance of positive health behaviors for individual health is self-evident.As an important carrier to obtain health information,mobile medical platform has the advantages of being free from space and time restrictions.It is not only efficient and fast,but also saves a lot of money and energy for users.It has penetrated into People’s Daily life and become the most convenient way for users to obtain health information.When searching for health information on the platform,users tend to get the information directly,and seldom pay attention to the health information encountered by chance.In this study,information encounter is a way of passively obtaining information relying on the mobile medical platform,such as health information pushed by the platform or health information of interest accidentally obtained.Therefore,this paper takes the mobile medical platform as the entry point and platform users as the research object to discuss whether information encounter will affect users’ health behaviors.This study chooses the health belief model as the theoretical basis,establishes the theoretical model with the user information encounter as the independent variable,the health behavior as the dependent variable,and the health belief(perceived health risk,perceived benefits,perceived obstacles)as the intermediary variable,and proposes relevant hypotheses.The questionnaire of this study was designed by using literature analysis method and selecting corresponding others to make a mature research scale.SPSS24.0 software was used to analyze the data of the collected valid questionnaires,so as to test the relevant hypotheses proposed in this paper.Based on the final survey results,corresponding suggestions and countermeasures were given.The results of empirical analysis show that: in the context of mobile medical platform,the occurrence of users’ health information encounters will have an impact on health behavior.Perceived benefits will have a positive impact on users’ health behavior,perceived obstacles will have a negative impact on users’ health behavior,and perceived health risks will not have an impact on users’ health behavior.Information encounter can influence health behavior through health belief,and there is mediating effect in the influence process of health belief.