A Study On The Current Situation Of Chinese Women’s Books(2018-2022)

In recent years,due to the enhancement of female gender consciousness and the continuous improvement of social status requirements,continuous female voice makes the society pay more and more attention to women’s issues.At the same time,due to the improvement of female education level,female readers also show more energetic consumption.While the reading rate of the whole nation is declining instead of increasing,the reading rate of women is gradually increasing.According to Jingdong Reading Data Report 2021,female readers are showing stronger demand for reading and desire for knowledge.In this context,the women’s books once again presented a different development.The types of women’s books are further expanded,the types of women’s books such as novels,poems,essays,theoretical books,non-fiction books,psychological self-help books and life books of women are constantly enriched,and female readers’ satisfaction with women’s books has made great progress.There are some dark horses in the books on women,which perform well in the market and become the model texts that trigger social discussion and in-depth analysis of women’s social problems,which are endowed with high evaluation by the society and have far-reaching social significance and ideological value.Therefore,women’s books not only have extremely high social benefits,but also have strong economic benefits.Women’s books also have problems in positioning,content,marketing,brand and other aspects,these problems affect the long-term and healthy development of women’s books,and it is urgent to seek solutions.In the face of these problems,women’s books should be clear market positioning,market segmentation.It should actively innovate in content and form,fulfill the duty of "gatekeeper",and strive to cultivate local excellent creators.At the same time,women’s books should actively innovate marketing models,create differentiated marketing highlights,actively seek cross-border publicity,and build professional women’s books brands,and innovate brand operation models.Books about women need to break through the existing restrictions,constantly stimulate the inner vitality,and achieve long-term healthy development.This thesis is divided into six parts: introduction,overview of women’s books,analysis of the current situation of publishing of women’s books in the past five years,problems in publishing of women’s books in the past five years,suggestions on the future development of publishing books about women,and conclusions,in order to clarify the relevant definition,characteristics and classification of women’s books and the development history of women’s books in China,and analyze the influencing factors of publishing women’s books in China at present.This thesis summarizes the current situation of Chinese women’s books from the perspectives of product,producer and consumer,and summarizes the characteristics and problems presented in this stage,and gives corresponding suggestions for development.