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Research On The Promotion Strategy Of Digital Reading In Public Librarie

Posted on:2024-06-25Degree:MasterType:Thesis
Country:ChinaCandidate:B W LuFull Text:PDF
GTID:2568306920975839Subject:Books intelligence
Abstract/Summary:
With the rapid development of the Internet and the popularity of various mobile terminal devices,digital reading is gradually entering our life.At the same time,the library also conforms to the development of The Times,and the collection resources have developed from paper documents to paper documents and digital documents.In the digital information age,the function of public library should not only be limited to the storage and transmission of document information,but also should have the function of supplying digital resources to provide readers with digital reading services.In recent years,with the growth rate of digital reading users slowing down year by year,how to innovate the promotion mode of library digital reading has become a big problem that needs to be solved urgently.This paper will take the digital survival theory and fragmented reading theory as the theoretical basis for the promotion of digital reading in public libraries,and use the network survey method,literature survey method and induction and summary method to sort out the methods and strategies for the promotion of digital reading in public libraries at home and abroad.Adopt some methods and strategies which can provide positive help to the promotion of Chinese public library digital reading,and optimize these methods.A survey was conducted on 32 provincial public libraries in China,and information sorting and mining was carried out from the information about digital reading promotion released by official wechat public accounts,Weibo,short video platforms and official library websites,online and offline promotion mechanisms,information services and feedback channels,etc.This paper summarizes and deals with the obtained information,points out the existing deficiencies in the promotion of digital reading in public libraries,and puts forward targeted solutions according to the existing problems.
Keywords/Search Tags:Public libraries, Digital reading, Read the promotion
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