Research On The Competitive Strategy Of D Company’s Financial Software Business

Today,with the rapid development of information technology,China has raised the software industry to the height of national strategy.Financial software is an important basic support for financial institutions to carry out business,which helps financial institutions to improve efficiency,reduce costs,and manage efficiently.Financial institutions have high requirements for the security,stability,timeliness,accuracy,and security of financial software.The overall demand for financial software business shows a continuous growth trend.In recent years,with the rapid development of financial technology,the pace of restructuring and mergers and acquisitions of financial institutions has accelerated,leading to continued intensification of industry competition.With the development of the Internet,cross-border development has brought more fierce competition.The giants of various industries have set up their own leading business ecosystems.Small and medium-sized enterprises have also joined the business ecosystems with their own special advantages.The competition between enterprises is also gradually changing into the competition between ecosystems.Company D is specialized in providing computer services,and has long focused on application software development,information technology services and computer system integration business.Since its establishment in 2001,D Company has continuously improved its technological innovation,business product innovation and business model innovation,and provided technical services,application software and system integration solutions for thousands of users in the industry,which has been widely praised by customers.After more than 20 years of development,company D’s financial software business has accumulated a large number of customers,formed a product system,and has excellent industry solution capabilities.This thesis analyzes and studies the competitive strategy based on the financial software business of D company.Through PEST analysis,it is found that national information innovation,strong regulatory policies,new generation of information technology,and industry demand growth are all conducive to the development of the industry;Through the analysis of the five-force model,it is found that the competitive situation in the industry is becoming more and more fierce,the cost increase and the lack of talent increase the threat to the future development,the customers have strong bargaining power,but the industry characteristics determine the price is not the primary factor,and the customers urgently need competitive financial technology innovation products;The development of Internet technology has led to cross-border development,financial and scene integration,and the model based on business ecosystem is gradually taking shape.By analyzing the financial data,human resources,customer resources,R&D ability,business ability,innovation ability,service ability and business ecosystem construction ability of Company D,it is concluded that Company D has obvious advantages in terms of business ability,customer accumulation,product accumulation,etc.,but the lack of professional talents and R&D funds also lead to product innovation difficulties and the lack of head customers.The SWOT analysis tool is used to summarize and analyze the external opportunities and threats faced by company D’s financial software business,its own advantages and disadvantages,and three alternative competitive strategies are analyzed in detail.The QSPM matrix is used to select the differentiated competitive strategy for company D through quantitative analysis.Finally,this paper formulates specific implementation measures for the implementation of the differentiated competition strategy of D company’s financial software business,that is,the differentiated development of products,sales,customers,services and ecosystem construction.At the same time,in order to ensure the implementation of the differentiated strategy,it proposes continuous corporate culture construction,implementation of specific management system improvement,implementation of organizational structure adjustment,improvement of human resources management,and strengthening of marketing capacity construction Improve the project management ability and other security measures.