Study On Audit Risk Of Network Broadcast Enterprises

With the development of electronic information technology,the network live broadcast industry has risen rapidly,and various live broadcast platforms have emerged at the historic moment,enriching people’s cultural life and changing people’s consumption patterns and living habits.Network broadcast has become a new type of network media for instantaneous transmission,real-time interaction and information sharing.Under such a bright development prospect,a number of livestreaming enterprises get a large amount of financing and go public quickly,which also makes people question whether all kinds of livestreaming enterprises can develop sustainably and healthily.Although Chinese regulatory departments always guide the legalization and compliance development of the network live broadcast industry,it is difficult to carry out the audit work of the network live broadcast industry due to the large gap between audit environment,audit methods and other audit elements compared with the traditional industry.Therefore,it is necessary to carry out reasonable and effective audit work on the network broadcast industry.This paper uses literature review method,case analysis method and other audit methods to conduct in-depth research on the audit risk of network broadcast enterprises.Firstly,the theoretical viewpoints of domestic and foreign scholars are collected and summarized,and the literature is summarized.The necessity of audit and the particularity of audit risk of the whole industry are analyzed based on relevant theoretical basis.Secondly,it analyzes the causes of audit risks in the network broadcast industry from three perspectives:financial statement level,identification level and inspection risk.Then,Huya Company,the leader of the network broadcast industry,is selected as the case enterprise,taking Huya Company as the main research object,and the risk of material misstatement of Huya Company is analyzed.Finally,combined with the above audit risk identification,put forward a series of corresponding measures:pay more attention to the enterprise’s non-financial information,business situation,internal control,income and cost,pay more attention to improve the comprehensive quality of auditors,audit software selection and application.For the traditional industry audit,China has already established a standard and efficient audit mode,but it is not suitable for the new Internet-oriented audit work in the new era.At present,the audit of the network live broadcast industry is still in its infancy.Its innovative organizational form,unique business model and imperfection of relevant laws and regulations lead to fewer audit practices,which increases the audit risks of network live broadcast enterprises.This paper hopes to provide reference for accounting firms to carry out audit work in this industry.