| Financial strategy is an important part of corporate strategy and is of great significance to the balanced and effective flow of funds and the enhancement of financial competitiveness.With the continuous development of the market economy,the digital economy has become an integral part of today’s unique socialist market economy in China.However,the rapid development of digital technology has driven the rapid expansion of the e-commerce economy,which has also had an impact on the traditional market.Against this backdrop,what impact will the high level of digitalisation have on the internet and technology sectors?How should companies "ride the wave" to capture the dividends of the digitalisation era and thus lay a solid foundation for long-term stability?These are questions that deserve further exploration and research.Founded in 2010 as an internet company,Xiaomi Group chose a rapid expansion financial strategy in conjunction with the development of the internet at its inception,and has since been actively exploring the integration of the internet and the digital economy to develop a financial strategy that is in line with the characteristics of the company’s development.In this paper,Xiaomi Group,a listed company,is selected as the subject of the study,and literature analysis,case study and quantitative analysis are used in the analysis.Firstly,after introducing the background of the study,a comprehensive review of domestic and international scholars’ research on financial strategy and what impact digitalisation has on financial strategy is presented,and relevant basic theories are introduced.Secondly,the study case of the Xiaomi Group’s financial strategy implementation and strategic change is used to introduce the motivations for financial strategy formulation and change as well as the objectives that it wants to achieve.Next,the details of the financial strategy of Xiaomi Group are analysed.Xiaomi Group further expands the company mainly through smart hardware,MIUI Internet investments and expanding eco-chain investments.In addition,to ensure the smooth implementation of its investment strategy,Xiaomi Group further broadens its financing channels by placing shares and issuing bonds and Chinese depositary receipts,thereby realising the synergistic development of its corporate financing strategy and investment strategy.By accelerating the flow of capital,Xiaomi Group has improved operational efficiency and reduced operating costs by updating its SAP system.The Group has adopted a dual shareholding policy to ensure control of the company,and has implemented an equity incentive policy to attract talent.By constructing the Xiaomi Group’s financial strategy matrix and analysing the Group’s enterprise value,it is found that its enterprise value has increased year on year and has good resilience for development,which has laid a solid foundation for the long-term stable and healthy development of Xiaomi Group.However,in 2022 the Xiaomi Group’s enterprise value declines due to expansion into new areas.Finally,based on the way Xiaomi Group’s financial strategy is implemented and its effects,corresponding experiences and insights are presented,which provide some reference for scientific adjustment of financial strategy in the context of big data to integrate with the development of the times. |
