Research On The Design Of A Crowdfunding Platform Based On The Perceived Value Model For Tide Play

Product crowdfunding,as a new financing model,can not only raise funds for creative projects,but also open up channels for original designs to promote and warm up the market,but the current crowdfunding platform still has the problem of low user participation.Although tide play,which has creative and trendy attributes,has been popular among young people in recent years,its industry development also has problems such as design tends to be homogenized,niche original brands are blocked from breaking the circle,and scalping speculation is prevalent.In this paper,we investigate the business model of product crowdfunding and the current situation of the industry,find the combination between the two,and introduce the VAM perceived value acceptance model to explore the perceived value elements that affect investors’ participation in crowdfunding projects,use the Kano model to prioritize the elements,and use it to guide the audience of existing product crowdfunding platforms and the needs of tide play enthusiasts.In order to build a complete platform service system,we propose the design strategy of each service module.Finally,the research and design practice results are combined to provide theoretical support for the future development of the crowdfunding platform.