Research On The Barrage Comment Behavior Of Digital Humanities Video

Under the background that the current comment mode of bullet comment is rapidly replacing the traditional comment mode,bullet comment reflects the user’s participation and experience.At the same time,bullet comment comments can also reflect the behavioral characteristics,content characteristics and emotional characteristics of user comments,with rich user-generated content.Therefore,the comprehensive study of digital humanistic video users’ comments on the bullet comment is of great significance to improve the number of digital humanistic video bullet comment and increase the user activity of digital humanistic video.In this study,Python was used to obtain the text content of the bullet comment comments of the third season of Bilibili’s National Treasure,and a comprehensive study was conducted on the behavioral characteristics,content characteristics and emotional characteristics of user comments of digital humanistic videos from different research perspectives.With regard to the behavioral characteristics of user comments in digital humanistic videos,this study takes CAPS theory as the research perspective and grounded theory as the research method to deeply explore the generation mechanism of user bullet comment behavior in digital humanistic videos,and finally builds a comprehensive theoretical model of the generation mechanism of user bullet comment behavior in digital humanistic videos.As for the content characteristics of user comments on digital humanistic videos,this study combined cultural identity theory and negative identity theory to identify the collective identity of young content analysis.Finally,it constructs the three-dimensional architecture framework of cultural identity of the young commentators.In terms of the emotional characteristics of user comments in digital humanistic videos,this study uses the emotional dictionary to analyze the emotions expressed in bullet comment text content,and identifies the emotional polarity and emotional change trend of user comments in bullet comment.In terms of behavioral characteristics,the research results show that the generation mechanism of user bullet comment behavior in digital humanistic videos consists of cognitive-affective unit(CAUs)and behavioral unit,which can be divided into three stages: “cognitive-driven,emotional aggregation and behavioral generation”.From the perspective of CAPS theory,the user comment behavior of digital humanistic videos generally follows the path of “situation-cognitive-emotion units-behavior”.In terms of content features,the research results show that the collective cultural identity of digital humanistic video users is the Chinese nation,and the cultural identity of digital humanistic video users consists of three dimensions: cultural cognition(consciousness dimension),emotional assimilation(psychological dimension),and behavior materiality(reality dimension).As for the emotional characteristics,the research results show that the comments of users of digital humanistic video show a positive emotional polarity in general,and the overall emotional fluctuation is not severe.As a theoretical contribution,this study builds a theoretical model of the generation mechanism of user bullet comment behavior in digital humanistic videos and a three-dimensional architecture framework of the cultural identity of bullet comment commentators.At the same time,it demonstrates the extensive application prospect of CAPS theory,cultural identity theory and negative identity theory in the field of information behavior such as bullet comment behavior;As a practical contribution,the research results provide references and suggestions for the producers of humanistic videos and social video platforms,and help to avoid the risk of negative cultural identity generated by the comments.The Chinese Volksgemeinschaft consciousness and cultural self-confidence of comment users will help to optimize the content quality of digital humanistic videos and promote the spread of excellent culture.