Design And Implementation Of Advertising Creativity Collaboration System Based On Mocroservice

With the maturity of the Internet advertising industry,the commercial status of the advertising business in major Internet companies is becoming more and more important.In the actual advertising production activities,the production and optimization of advertising creativity is a great influence on the advertising effect.Advertising creativity refers to the content of the advertisement.In the era of big data,the order of creative materials that the advertising system needs to process every day has increased geometrically.With the development of Internet technology,creative forms are increasingly enriched.Creative optimization for different scenarios becomes more and more difficult in the context of massive data.How to improve the efficiency of advertisers’ production and optimization of creativity in the context of the increasingly rich forms of advertising creativity,Is a topic that needs to be solved urgently in the research of the current computing advertising system.In response to the above situation,this article investigates the creative optimization technology,analyzes the new challenges of the creative optimization system in the current business scenarios where the creative forms are becoming more abundant and the volume of creative material data is growing,combined with the actual advertising production situation and related business scenarios,designed and implemented a high-throughput,high-availability and high-scalability advertising creative collaboration system based on microservices.The thesis first completed the functional requirements analysis and non-functional requirements analysis of the system,and designed the overall framework of the system,using the micro-service architecture,and then carried out a detailed design for each module service,and finally used the Go language and adopted the g RPC framework as The system microservice governance framework,combined with Elastic Search distributed search engine,Redis distributed storage middleware,My SQL relational database and other technologies,builds a loosely coupled,high-throughput,high-availability,and easy-to-scalable advertising creative collaboration system.The entire advertising creative collaboration system runs stably online,and the various functional modules of the system can be used normally,which meets advertisers’ needs for creative material management and creative optimization,improves the CTR and CVR of advertising,and creates more for enterprises.income.