Research On The Publishing Idea Of Zhang Qiulin’s Children’s Books

Zhang Qiulin is a famous contemporary publisher in China,and he served as President and Editor-in-chief of 21st century publishing house since 1985.His 34 years of publishing activities for children’s books have not only brought a large number of high-quality children’s books to the publishing market of children’s books in China,influenced many readers,but also cultivated a large number of excellent editors and authors for children’s book publishing.At present,the children’s book market is thriving and bubbling,and opportunities and challenges coexist.It is of great significance to summarize Zhang Qiulin’s ideas of children’s book publishing for promoting the benign development of the contemporary children’s book publishing industry.This paper deeply analyzes Zhang Qiulin’s publishing activities in the 21st century publishing house from three aspects of topic selection planning,children’s book marketing and talent training,in order to achieve a systematic summary of his publishing ideas,and then provide some reference and inspiration for the children’s book publishing industry and children’s book publishing workers in China.On the subject plan,Zhang Qiulin think children’s book subject plan should not only pay attention to respect children’s cognitive characteristics,emphasis on children’s books for children’s education and shaping effect,and to stick to press the professional orientation while open international vision,through "the introduction,reference,original-output" this "good way" to implement internationalization process of children’s book publishing.In the marketing of children’s books,Zhang Qiulin puts the development and maintenance of the reader market in the first place.Through media cooperation,multi-channel construction and in-depth cooperation with foreign publishing houses,he has successfully constructed a benign marketing ecosystem at home and abroad,opening the market for the sales of children’s books by publishing houses in the 21st century.In the cultivation of author talents,Zhang Qiulin not only attaches importance to attracting domestic authors with cultural pursuit,but also emphasizes to look at foreign authors with an international perspective.The long-term cooperation mechanism between author and editor proposed by Zhang Qiulin has successfully achieved the gathering and maintenance of excellent author talents.In the cultivation of editing talents,Zhang Qiulin paid attention to improving the professional ability of editors while constantly exploring the writing talent of editors,and successfully created a professional and excellent editing talent team.