An Analysis Of The Localization Path Of Huan Qiu Shao Nian Di Li

Children’s science journals serve children and are an important carrier for spreading scientific ideology and culture to children.For children,children’s science journals have the important responsibility of storing all kinds of knowledge for them.In the current children’s science journal market,the imported children’s science journals have an important position and a large proportion.How to convert the imported children’s science journals into publications suitable for children’s reading in our country requires in-depth thinking in the publishing industry.Huan Qiu Shao Nian Di Li introduces National Geographic Kids,a classic foreign popular science journal for children,targeting children aged 6-12.Since its introduction into China in 2013,Huan Qiu Shao Nian Di Li has won the list of 100 excellent newspapers and periodicals recommended by the State Administration of Press and Publication to children and children nationwide,and the Gold Award for Children’s Newspapers of the China Children’s Newspaper Workers Association for many years.Huan Qiu Shao Nian Di Li introduced the localization measures in China and summed up its successful experience,which can provide reference for similar journals in our country.Through case analysis,comparative analysis and content analysis,on the basis of fully grasping the first-hand materials of Huan Qiu Shao Nian Di Li,this paper analyzes the localization measures of Huan Qiu Shao Nian Di Li according to the sequence of publication process: In terms of topic selection and planning,Huan Qiu Shao Nian Di Li has taken localization measures and made corresponding changes in early information collection,original content creation,journal name changes,and journal specific content selection;in terms of editing and processing,Huan Qiu Shao Nian Di Li has changed its content structure,columns and title settings in order to meet the reading needs of Chinese parents and children;in terms of binding design,Huan Qiu Shao Nian Di Li has carried out micro-innovation on the basis of the original journal design.,aiming to increase the sales of journals with the help of the influence of the original journals;in terms of marketing,Huan Qiu Shao Nian Di Li has made changes around the product itself,price,and marketing strategies to make Huan Qiu Shao Nian Di Li in line with the characteristics of our country’s market.The localization measures of Huan Qiu Shao Nian Di Li can provide inspiration for similar journals in our country.For the imported version of children’s science journals,if you want to go further in the market,you must convert them into publications suitable for children’s reading in our country,deal with the relationship between the imported journals and the original journals,and pay attention to screening out the unsuitable ones.The content of children’s reading in our country should pay more attention to originality on the basis of introduction;properly handle the relationship between social benefits and economic benefits,expand the book product line,enrich the connotation of imported journals,and at the same time clarify their own responsibilities and focus on public welfare publicity;properly handle the relationship between brand building and marketing,the introduction of children’s popular science periodicals should expand sales channels and build local brands with the help of old brands;finally,periodicals should be integrated with our country’s new media to enhance the reading effect of periodicals.