"Sanhe Great God" Baidu Post Bar Users Research On Gamified Interaction

The "Sanhe Great God" Baidu Post Bar is one of the main online survival and interaction places for the Sanhe group outside of real life.The researchers found that the emergence and development of this "Sanhe network gathering shrine" almost runs the whole development and evolution process of Sanhe group culture,and has special emotional value for most Sanhe groups.However,looking at the previous research results of Sanhe,it rarely discuss the interaction between Sanhe group and its network community interaction from the perspective of network community interaction.Therefore,this paper aims to combine the network ethnic research method and with the help of network community interaction analysis theory interpretation path,focus on "Sanhe cultural spirit" as the core of the Sanhe Great God bar user groups in Baidu post bar interaction,through lasting and temporal case interpretation and analysis,further understanding of Sanhe Great God Baidu post bar members involved in network community interaction mechanism,in order to enrich the existing network community interaction and Sanhe group research results.Introduction part of the article,the author first to Sanhe groups and Baidu Post Bar community interaction research background has carried on the simple overview,the review of academic research results at the same time,further clarify the research object and research method design —— in this paper intends to select Sanhe Great God as the research object,and the daily activities for a year network ethnographic survey.After a large number of materials,the author tries to take the lead in summarizing and presenting the relevant details of the user network survival activities in the first part of the text,and combined with the diachronic narrative method,trying to restore the whole process of this network community from the establishment,prosperity and now to the decline.In the above process,the author then found that the gamified interactive form is one of the main interactive forms used by Sanhe Post Bar users to embed Sanhe.Even if there is a complex network of strong and weak relationships between Post Bar users,this does not affect the continuous development of gamified interaction behavior.The gamified interactive thinking mode has become the underlying logic to explain the specific interactive behavior of Sanhe Post Bar users.With the development of the Sanhe Great God Bar,the bar has gradually divided into three user groups of identification,resistance or neutrality,who maintain a strong or weak user connection according to their own cultural value orientation.In addition,when facing different relationships,users also spontaneously adopt two verbal expression strategies: "polite" and "playful",thus reflecting their own value position choice.In order to further discuss the Sanhe Great God Post Bar user gamification interaction mechanism,the author also analyzes in the third chapter about the user choose to stick bar interactive subjective inducement,"suspension-incentive" gamification mechanism and "Sanhe game" itself for post bar user network survival strategic significance,trying to stereo reveal how the network group is main / passive embedded three,and how to indulge in it.Finally,pull back to reality,with the progress and development of The Times,Post Bar media gradually decline,as does the Sanhe Great God.But in my opinion,Sanhe Great God to decline,not only related to the development of media technology,its also and Sanhe post bar users itself gamification interactive behavior there are some accidental clever contact ——information circulation dilemma,group discrimination and community relationship crisis to some extent is also caused Sanhe Great God within a large number of users have lost and stick atmosphere important force.In contrast,the emergence of a series of difficulties and post bar in the user gamification interactive thinking mode associated very closely: users based on the Sanhe spiritual culture and understanding of post bar network life practice,and chose to a "game life" attitude to participate in the network community interaction,and it will inevitably lead to some concerns within the community.Objectively speaking,the gamified interaction is not only the strategy of Sanhe users,but also its helplessness to the real life of the network.Looking at the development process and interactive status of Sanhe Post Bar,the author asserted that no matter how many new people enter Sanhe in the future,it will be difficult to reproduce the community carnival of the past.To some extent,the value significance of the existence of "Sanhe Network gathering Land" is more important in that it not only shapes the spiritual and cultural connotation of "Sanhe people" generation after generation in the baptism of years,but also witnesses and records the flow and growth of Sanhe groups.