Research On Transformation And Governance Innovation Of Urban Media Think Tanks From The Perspective Of Governance

The construction of think tanks is one of the exploration directions for the deepening of media integration.It conforms to the needs of the modernization of national governance and is also a new exploration practice of media integration.Media integration and think tank transformation are embedded in the country’s modern governance structure,and the media participates in social governance and becomes the main body of social governance.This paper takes Nandu Big Data Research Institute,a media think tank of Southern Metropolis Daily,as the research object,and adopts the methods of case analysis and participatory observation to explore the think tank transformation and governance innovation of urban media think tanks.Southern Metropolis Daily actively explores the transformation path of think tanks,and is guided by national policies and central work,taking the transformation of think tanks as an opportunity to actively participate in social governance.In the process of transformation,Southern Metropolis Daily developed public governance products based on data,and gradually formed a data industry.At the same time,content production is based on data,news and think tank products promote each other,use data products as a starting point to establish data standard discourse,and jointly build Nandu brand with high-quality news content,build a strong discourse after the transformation of Nandu media think tank,and innovate governance methods.Specifically,this paper takes the issue of think tank network content ecological governance as a specific case,and analyzes the innovation of the governance mechanism of media think tanks in detail.In terms of network information content governance,Nandu Media Think Tank gives full play to its information intermediary and collaborative governance functions,and cooperates with the government,platforms,media,industries and individual users to form a collaborative network for content ecological governance,forming a government-led,platform-responsible,media-supervised And the multi-subject collaborative governance model with the participation of the whole people,realize the mechanism innovation of content governance.In-depth transformation will inevitably involve production process,personnel management and structural adjustment.Nandu uses data products as a link and subject-oriented to realize the transformation of all employees and ensure the ability supply of the media as the main body of governance.Nandu’s exploration of think tank transformation is innovative,but there is also significant room for improvement in research strength and technology.