Research On The Publishing Status Of Female Inspirational Bestsellers In China(2017-2021)

Inspirational books for women cover all aspects of psychological counseling,emotional communication,marriage construction,healthy parenting and so on.They carry out rich narratives from a unique perspective and provide spiritual support for female groups.They have become a force that cannot be ignored in the book market in recent years.In the face of an increasingly huge book market,publishing institutions have successfully launched best-selling books that readers love,which is of great significance to increasing reader stickiness,improving economic efficiency,and building a brand image.This paper takes Dangdang.com’s 2017-2021 female inspirational bestseller list as the main research object,and summarizes the commonalities and laws of the publishing of female inspirational bestsellers from the content of publishing subject,publishing content,binding design,marketing methods,and author team.Behind the popularity of women’s inspirational books,there are also unfavorable factors such as similar content,limited awareness of women’s culture,and insufficient marketing efforts.If these problems are not solved,the desire to inspire readers will not be realized,and it will hinder the healthy and orderly development of the entire publishing market.The splash caused by "her power" can no longer be ignored.In order to achieve sustainable development of women’s inspirational books,we should actively develop book resources and launch a series of high-quality reading materials,from innovative book topics,showing Chinese women’s power,mining high-quality author resources,The establishment of women’s inspirational brands and the expansion of the industry chain of women’s inspirational books have injected new vitality into the publishing industry of women’s inspirational books.