| The rapid development of Internet technology and the popularization of mobile intelligent terminals have greatly changed the media ecological environment.At the same time,the development of digital technology has made communication between different media more closely integrated.The form of news reporting,organizational framework,talent skills,communication channels,and various communication habits have blended with each other,forming a media environment.In this case,short news videos have been generated.Tiktok short video APP has always been in the leading position in the market competition of various short video applications due to its simple and fast communication methods and rich and colorful communication content,and has a large audience.In view of this,many local mainstream media institutions have opened Tiktok short video accounts and settled in Tiktok platform,taking short video as their new communication channel,hoping to improve their influence through short video.Tiktok account of "Shiyan Evening News" is the official account of "Tiktok Platform" of "Shiyan Evening News",a new exploration attempt of local media transformation,and the official Tiktok account with the largest number of followers in Shiyan.This paper takes the "Shiyan Evening News" Tiktok number as the research object,uses the use and satisfaction and "gatekeeper" as the theoretical basis of the research,and explores the characteristics of its content production through the literature research method,case study method,and content analysis method,so as to provide targeted countermeasures and feasible suggestions for the content production of short news videos in other prefecture level mainstream media,Promote the sustainable development of local mainstream media news short videos.The thesis consists of five chapters,the first chapter being an introduction.The second chapter is the development status of the short news video of the prefecture level mainstream media,which elaborates the development status and reasons of the Tiktok number of "Shiyan Evening News".The third chapter takes the Tiktok number of "Shiyan Evening News" as the case study object,and analyzes the content production characteristics and content production mechanism of the news short video of "Tiktok number of" Shiyan Evening News ".Tiktok,the "Shiyan Evening News",settled in Tiktok in March 2018,and insisted on launching high-quality,interesting and warm works.It has repeatedly ranked top in the influential rankings of Tiktok accounts in major local paper media.In 2021,it will even rank first in local newspapers nationwide,so taking Tiktok,the "Shiyan Evening News",as the research object has certain value.The fourth chapter combs and analyzes the existing problems of "Shiyan Evening News" Tiktok news short video,and discusses them from the content level,form level and interaction level.The fifth chapter combines the advantages and disadvantages of the "Shiyan Evening News" Tiktok number,and proposes targeted measures to improve the content production of the mainstream media news short videos in cities. |
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