Yunnan County Level Financial Media "One County,one Industry" Research On Communication Space Construction

In 2019,Yunnan Province launched a project to build "one county,one industry" demonstration district and county to promote industrial enrichment and rural revitalization.At the same time,county-level financial media construction has completed the construction of county-level financial media center and started to enter the next step of in-depth development.Therefore,this study starts with the "One county,one industry" project to explore the development status of county-level financial media in Yunnan Province.From the perspective of combining spatial theory with news and communication theory,this study selects 4 county-level financial media centers from 41 "one county,one industry" demonstration areas,and selects wechat public account platforms,Douyin short video platforms and Sina Weibo platforms that have completed the construction of county-level financial media centers.And capture the "One county,one industry" report published on the platform from August 31,2019 to December 31,2021.After eliminating irrelevant content,a total of 441 samples were selected.By using text analysis method,questionnaire survey method and case analysis method,the paper explores the spatial construction dimension and spatial production situation of "one county,one industry" communication of county-level financial media.This research is mainly composed of six aspects: Firstly,the first part introduces the origin of this research,the significance of the topic selection,the research review,the research methods and the purpose of the research.The second part mainly uses text analysis to construct the category of the selected county finance media reports and audience comments on the theme of "one county,one industry",explores the communication practice from the dimensions of communication material space,spiritual space and social space,and summarizes the dialectical relationship between these three Spaces.The third part specifically analyzes the construction process of "one county,one industry" communication space.From the communication practice of "one county,one industry" communication material space,"one county,one industry" communication material space is jointly constructed by the practice subject,practice content and practice mode.However,in the construction process,problems such as uneven distribution of theme content platform and insufficient interest of content are exposed,which have an impact on the construction of communication spirit space.On the basis of the material space of "one county,one industry" communication,the joint imagination of "one county,one industry" characteristic agricultural products brand imagination,cultural imagination and management imagination is formed.Brand identity,emotional resonance and cultural co-construction are formed through mass interaction,which jointly construct the spiritual space of "one county,one industry" communication.However,due to the lack of material space construction,the communication spirit space has some problems,such as insufficient subject interaction and limited space construction scope.The communication material space and spiritual space jointly constitute the communication social space,and explain the relationship structure of "one county,one industry" communication social space,namely the relationship between the public and characteristic agricultural products,the emotional connection between the public and the demonstration county,the symbolic connection between characteristic agricultural products and the demonstration county,etc.The fourth part takes the questionnaire as the main body,examines the dimension of "one county,one industry" from the perspective of the audience,verifies the practical effect of "one county,one industry" communication space,and summarizes the characteristics and existing problems of each space;The fifth part is based on the outstanding cases of the national county media center,aiming at the problems in the process of constructing the communication space of "one county,one industry",it proposes some optimization measures,such as innovative presentation forms,rich cultural connotation,and strengthening public interaction,so as to make up for the shortcomings of material space construction and construct a spiritual space with vitality,diversity and depth.So as to promote the promotion of "one county,one industry" social relations and realize the effective dissemination of "one county,one industry" communication space.In the conclusion,the research content and ideas are sorted out,the research questions raised in the first part are answered,and the optimization approach of "one county,one industry" communication space is summarized,with a view to contributing to the in-depth development of county-level financial media and the development of "one county,one industry" project,so as to help realize rural revitalization.