Ssy Hanfu New Media Marketing Strategy Study

The development of the Internet has led to the renewal of science and technology,and new media technologies have emerged.The Internet has become an indispensable part of people’s lives,and new media such as apps,Weibo,and We Chat.The arrival of new media has completely changed not only the lifestyle and habits of ordinary people,but also influenced the business ideas and brand promotion methods of companies,and there is an emerging cultural industry that is gradually entering the people’s sight and gradually entering the daily life of ordinary people,such as the Chinese traditional culture-based Hanfu industry.Nowadays,the development of new media marketing has attracted widespread attention in the industry,and many companies in China have been actively engaged in new media marketing,and their marketing strategies have gradually transitioned from traditional media marketing to new media marketing.Companies are using new media such as We Chat,Weibo and search engines to enhance their communication with users and pay more attention to user satisfaction as a way to explore their marketing models.In this paper,we take SSY Hanfu as the focus of our research,and use the perspective of new media to sort out the development path of SSY Hanfu in the marketing field,and propose optimization strategies for the difficulties faced by SSY Hanfu.The idea of the paper is as follows: firstly,we start from the background study of new media and clarify the concept of new media marketing.Secondly,we summarize the problems of SSY Hanfu in new media promotion by means of customer purchase intention and satisfaction questionnaires,such as the lack of in-depth understanding of new media marketing,insufficient propaganda means,insufficient integration between online and offline,and over-reliance on head traffic in marketing,etc.We also discuss the current problems in advertising content,creative e-commerce,cultural We also discuss the current marketing strategies in advertising content,creative e-commerce,IP branding and event marketing.The new media marketing strategies chosen by SSY Hanfu are summarized according to the new media marketing methods,including Weibo,We Chat and APP.Finally,we propose an optimization plan for SSY Hanfu in terms of platform-wide new media promotion,expanding marketing channels,and adapting to users’ needs to improve interaction effects.At the same time,SSY Hanfu uses new media thinking and technology in We Chat microblogging,search engines,mobile app promotion,and experiential marketing to make SSY Hanfu more efficient in new media marketing than traditional Hanfu companies and to grasp the opportunities brought by new media development,thus promoting the company’s development and strengthening its strength.By sorting out the new media marketing of SSY Hanfu,we can find a way to learn from the new media experience for the promotion and marketing of related Hanfu enterprises,and bring new ideas and new directions to the development of China’s emerging cultural industry.