| Many businesses that rely on the original resources to gain operational advantages have gradually vanished as a result of the rapid development of new technologies like blockchain,artificial intelligence,and the Internet of Things,and the conventional method of value creation hasn’t evolved to meet the needs of the current social context.Businesses must collaborate with one another,increase their competitiveness through diversified cooperation,continue to build meaningful relationships with businesses inside and outside of the industry,and communicate frequently in order to better understand their own businesses in order to carry out diversified interaction and value co-creation in order to adapt to the changing times and lessen the pressure of enterprise survival.The foundation of reciprocal cooperation and interaction between businesses on both sides to create value is that businesses must assess the other side’s capacity to provide high-quality information and the security of payment issues during cooperation in order to inspire their participation in value creation activities.As a result,a challenging issue that businesses currently face is how to increase an enterprise’s participating willingness in other businesses’ value-creation activities.Although some research has been done on the factors that affect the value co-creation activities between businesses,little has been done on the factors that affect the value co-creation activities of businesses by blockchain.Since it is still unclear how businesses can use blockchain to increase their participating willingness in value co-creation,this study is continuing to conduct related research based on this.Using enterprises that have used or understood blockchain as the research object,this paper comprehensively applies blockchain theory,value co-creation theory,and technology acceptance theory.It builds a theoretical model among six variables,including quality of information,quality of service,security,perceived usefulness,perceived ease of use,and participating willingness in value co-creation,in order to explore the influence of block chain technology.After completing a significant number of questionnaires,250 businesses’ useful data are finally gathered.The following results are reached by creating a structural equation model to test the direct effect and a Bootstrap to test the intermediary effect: the attributes of the blockchain system’s information quality,service quality,and security will positively affect the participating willingness to contribute to value generation;between the quality of the information and the participating willingness in the co-creation of values,perceived usefulness partially functions as an intermediary;the perceived ease of use acts as a partial mediator between information quality and participating willingness in value co-creation;a partial intermediary function between service quality and participating willingness in value creation is played by perceived usefulness;between perceived usefulness and perceived security,perceived ease of use plays a partial intermediary role;similarly,between perceived usefulness and perceived security,perceived ease of use plays a partial intermediary role;and between perceived ease of use and perceived security,perceived ease of use plays a partial intermediary role.This paper makes some recommendations for the blockchain based on the findings of the research in order to increase the blockchain’s users’ desire to participate in the co-creation of enterprise value.These applications include businesses from the government and businesses.From a government perspective,the government should not only enhance relevant infrastructure,such as blockchain,and offer basic guarantees for businesses to apply blockchain,but should also introduce favorable policies,take the lead in establishing a multi-functional blockchain industry for Industry-University-Research enterprises,conduct multi-industry enterprise blockchain application pilots,explore replicable and popularized application experiences,and innovate.From an enterprise viewpoint,businesses should value the contribution that blockchain technology makes to inter-business collaboration and aggressively promote this collaboration by utilizing blockchain.Businesses should stay abreast of the global development trend,actively respond to the most recent national policy requests,actively adopt blockchain technology,actively learn from the successful blockchain application experiences of related businesses,increase blockchain investment and construction,and quicken the transformation process.Second,make better use of blockchain technology to increase businesses’ perceived utility and usability and to make people more inclined to participate in value co-creation. |
