Research On The Evaluation Index System Of Media Scene Force

In today’s society,information dissemination based on mobile Internet has become the mainstream development trend of the information communication industry.The media mobile platform integrates information,service and social networking,and has become a key way for users to obtain information and information.Compared with PC-side information dissemination,mobile communication realizes the timely transmission of information in space and time,activating the user’s scene demand,and the user hopes that the media organization can provide content and social services that meet their real-time needs.Based on this,media organizations are paying more and more attention to the scene value of media products,and the improvement of scene power has become an important part of media organizations to strengthen their core competitiveness.Starting from the three dimensions of media scene power,namely scene adaptation ability,content integration ability and deep connection ability,this paper constructs a more scientific and complete media scene force evaluation index system by analyzing the factors affecting the three capabilities,and uses this index to conduct empirical research on the scene force of Himalaya FM,and finally summarizes the important factors for media organizations to improve scene power,hoping to provide effective guidance for media organizations to improve their scene power,and promote the healthy and rapid development of media organizations and the media industry.The research on the evaluation index system of media scene power is divided into six chapters.The first chapter is the introduction part,which mainly explains the research background and significance of this paper,the research status of scene and media scene power,research methods and the structure of the whole text.Chapter 2 introduces the theoretical sources of media scene power,the basic dimensions and construction principles of the evaluation index system;In the third chapter,the three dimensions of media scene strength are defined,and the indicators of the media scene power evaluation system are determined.Chapter4: AHP and entropy methods are used to determine the weight coefficients of each index in the media scene force evaluation system;Chapter 5 is an empirical analysis of the evaluation index system of media scene power;Chapter 6 will provide a final discussion and analysis of the results of this study.The main conclusion of this paper: The media scene force evaluation index system consists of 3 dimensions,8 first-level indicators and 27 second-level indicators of scene adaptability,content integration ability and deep connection ability,and comprehensively,the strength of the relationship between media organizations and users,the accuracy of media organizations in grasping user data,and user loyalty are particularly important in the evaluation mechanism of media organization scene force.