Research On Content Production Strategy Of Popular Science Short Video

With the advent of Internet technology,the popularization of smart phones has gradually affected and penetrated into people’s lives.Short videos have subtly changed people’s habits and ways of obtaining information.More and more people learn about and discover the world through short videos.With the impact of the new crown epidemic,popular science short video,a new short video mode,uses vivid explanations to popularize various professional knowledge such as health,medical biology,etc.During the epidemic,it actively explains the epidemic to the public and acts as an official commentary.This article selects 14 up owners with more than one million fans in the second-level classification of the knowledge area of station B,obtains 104 valid video samples,and establishes a class coding analysis.The research found that in the creation of popular science short videos,the creators are diverse and mainly have professional backgrounds;the topic selection starts from the user’s interests and is close to life;in the production of popular science short videos,the first-person narration is mainly used,focusing on video packaging and video presentation forms Diversification,popular science short videos are rich,and the content ecology of popular science short videos is constantly improved.Analyze the characteristics of video content and summarize the content production strategies of popular science short videos,including popularization strategies,stylized strategies,and systematic strategies.While expanding the boundaries of popular science short videos,the low threshold has caused uneven content in videos,insufficient participation in professional science popularization,and insufficient mechanisms for distinguishing true and false video content.For the rapid development of short popular science videos,joint efforts are needed from multiple parties.Video platforms should be supervised,inspection and error correction mechanisms should be improved,content producers should strengthen self-inspection,and users also need to make progress together to build a better future for popular science short videos.