Research On Self-presentation Of Tiktok Short Video Users

In the context of the transformation of social media videos,short video social platforms have become an important way for many users to express themselves.The barriers to creating works on current short video platforms are constantly weakening,providing users with a brand new digital interface and giving people new ways to be seen.As the most popular short video platform,Douyin has become an important way for many users to present themselves.Exploring users’ self presentation behavior on the short video platform represented by Douyin is conducive to understanding users’ psychology and has important practical significance for users’ self presentation activities.This study is divided into six parts.The first chapter is the introduction,which reviews relevant literature and introduces the research questions based on this,thus clarifying the research methods and theoretical basis of this article.Chapter 2 analyzes the stage changes in user self presentation from offline to online.Chapter 3 analyzes the current situation of users through three aspects: role establishment,content preferences,and backend optimization measures.Chapter 4 summarizes the user’s motivation for self presentation.Chapter 5 analyzes and summarizes the strategies adopted by users to achieve presentation motivation.Chapter 6 analyzes the positive and negative impacts of user self presentation,and proposes strategies and suggestions for users to better present themselves in the future.Through the research,it is found that users have three main content preferences in self presentation of Douyin short videos: life picture display,emotional expression,and personal image display.According to the analysis of interview content and questionnaire data,the main presentation motivations of users in Douyin short videos include self realization,leisure and entertainment,emotional regulation,social expansion,and income increase.In order to meet the above needs,users will adopt six strategies: idealized presentation,mysterious presentation,remedial performance,audience isolation,goodwill and catering,and ability display.On the basis of previous research on self presentation,this article enriches the content of self presentation research and provides opinions and suggestions on the problems in user self presentation behavior,in order to provide reference for future user self presentation activities.