Research On Performance Evaluation Of Financial Strategic Transformation Of Publishing Enterprises Under Digital Econom

With the development of information technology and the advent of the digital economy,the development of mobile media has entered an accelerated stage.New media such as mobile libraries,e-books,and e-reading devices have emerged and swept the world,gradually changing the way of information dissemination and people’s reading.It also gave birth to new opportunities for business model changes and business development.Due to the impact of new technologies in the traditional publishing industry,the situation is not optimistic,and it is urgent to transform to digitalization or diversification.This article selects Phoenix Media as the research object,and first analyzes the reasons that promote the reform of its business model.With the advent of the digital economy era,people’s reading habits have undergone earth-shaking changes,from reading newspapers,magazines,and paper books to e-reading methods such as mobile phone reading and tablet reading,which has had a huge impact on traditional publishing companies.In order to consolidate market share and improve operating efficiency,Phoenix Media actively explores digital and diversified transformation.Secondly,it specifically analyzes the path of financial strategy transformation under Phoenix Media’s business model reform.It supports the transformation of business model through financial strategies such as accelerating capital turnover,combining internal and external financing,digitization and diversified investment.Then,by constructing Phoenix Media’s financial strategy matrix,this article finds that its financial strategy choices are basically appropriate,but there are still problems such as inefficient use of funds,single funding channels,and insufficient investment in research and development,and there is room for further improvement.Finally,this article puts forward corresponding optimization suggestions for the problems found in the research of Phoenix Media’s financial strategy.It is hoped that the research results will have a certain reference value for traditional publishing companies to adjust their financial strategies to deal with the impact of digitalization.