| Everything is interconnected and mobile reconstructs people’s lives.In the context of the development of mobile internet,the way audiences receive news information has undergone fundamental changes.Vlog,as an emerging way of video news communication,is deeply loved and concerned by audiences.Under the influence of them,mainstream media,as an important subject of news communication,adapts to the reform and devotes themselves to the spreading of mobile informatization,social informatization and scene informatization,and gradually explores Vlog news communication for extending the communication time and space and promoting the construction of the relationship between media and audience,then realizes social benefits.As a major public health emergency,the COVID-19 epidemic is a severe challenge for the country,the government and the media.Mainstream media shoulders great social responsibility,and it is also an important challenge of the mainstream media communication mode and ability.Through research,the author believes that during the epidemic period,“CCTV News” and other mainstream media,relying on their professional advantages,skillfully use Vlog video as a communication tool to report and disseminate the epidemic situation.With the support of the professional technology,audience flow rate and the mainstream media influence,its content has been disseminated rapidly and effectively.This series of videos are especially concerned and loved by young audiences,and then positively guide the public mood,which plays an irreplaceable role in propaganda work,maintains social security and stability,and highlights the responsibility and responsibility of the mainstream media.This paper takes the main body of communication-“CCTV News” as a case,and selects the Vlog news of the epidemic theme as the research sample.Under the guidance of “emotional mobilization” and “frame theory”,the author adopts a combination of quantitative and qualitative methods to analyze the content of the report,and finds that in the Vlog news released by CCTV news during the epidemic period,and the “emotional mobilization” of the mainstream media runs through the whole process,infiltrating emotional factors from macro,meso and micro perspectives,and then emotional mobilization are carried out from four levels-emotional awakening,emotional resonance,emotional transmission and emotional branding.To study the effectiveness of emotional mobilization,Vlog news,an innovative way of reporting,has realized the emotional connection and relationship construction with the audience.In the public security emergency of the COVID-19 epidemic,CCTV news has demonstrated the credibility,guidance,influence and dissemination of the mainstream media,and has played a positive role in maintaining social stability and building social consensus.However,it is also necessary to recognize the limitations of emotional mobilization,and the emotional mobilization of Vlog news should grasp the balance between emotional elements and rational information in the content of communication,so as to shape the audience’s information perception and emotional experience. |
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