Research On Perception Of Tourism Image Of National Museum Of China Scenic Spots Based On Web Text Analysis

With the rapid development of Internet technology,its application in tourism has been very deep.Whether it’s choosing a destination,sharing what you see and feel,or official propaganda about a destination,there’s always the internet.A variety of travel-related internet sharing platforms are emerging,in these sharing platforms have more and more tourists through travel notes,reviews and other forms to show their travel experience to express their feelings.Tourism is an industry that can bring people a sense of happiness,satisfaction and gain,the sense of experience and satisfaction is very important for the image-building of destination tourism.At present,there are various ways of tourism,and the integration of literature and tourism has become the trend of tourism development.This research is based on the National Museum of China of tourist comments collected from scenic spots and the characteristics of tourist destination image formation,this paper compares the perceived image of tourists with the projected image of the government,sums up the differences,analyzes the reasons,and provides suggestions for improving the image of the National Museum of China Scenic Spots.First of all,this paper combed the related literature on tourists’ perception and destination image,and made a comprehensive analysis on the National Museum of China Scenic Spots.Second,use “Hou Yi” crawler software to widely collect online reviews of National Museum of China Scenic Spots,and use crawler software to collect official projection samples of National Museum of China Scenic Spots.Thirdly,the software is used to extract high-frequency words for comparative analysis,to establish an effective evaluation index of tourism destination image,and to compare tourists’ cognitive image and official projected image.Finally,the results are summarized and compared,and suggestions on how to optimize the image of the National Museum of China Scenic Spots are obtained.In order to enhance the image and attractiveness of the National Museum of China Scenic Spots,it is necessary to strengthen the protection of the cultural relics collected by the libraries,establish a sound feedback mechanism for tourists after travel,continuously improve the level of tourism services,further improve the basic and supporting facilities,and improve the tourism industry Refine the audience of projected image communication.With a view to promoting the sustainable development of scenic tourism.