Research On The Development Of Virtual News Anchors In The Perspective Of Intelligent Communication

Along with a new phase in the application of intelligent content generation technology,the communication paradigm represented by artificial intelligence technology has entered a new phase of development.Intelligent communication is gradually becoming a gathering place for conflicts in media transformation and media iteration,as well as a new phase of gaming between human actors and communication technologies.The virtual news anchor,as the pioneer of intelligent technology in the field of journalism practice,on the one hand aggregates technology to open up news content,production and distribution;on the other hand,it influences the audience’s perception and is deeply embedded in the social transformation of the information and communication structure with more than 20 years of development and evolution.Therefore,it is an important issue to explore the development of virtual news anchors under intelligent communication,to explore the new era power of news media,and to realise the rational return and value reconstruction of human and technology.Taking virtual news anchors as an example,this paper conducts research at three levels:mechanism,application and effect,through comparative analysis,computational experiments and questionnaires.It analyses the interlocking mechanisms between technological development and human-computer relationship activities,compares the results of multimodal sentiment calculations,investigates the relationship between technology type and satisfaction with human-computer relationships,and provides suggestions for the hidden concerns of technological challenging.First,after exploring the trends in communication links,the conceptual change of the virtual news anchor reveals the technological logic underlying the concept that the virtual human is an anthropomorphism of the human-computer interface;and uncovers the duality of this: both the technological logic that refers to the agent and avatars,and the human-computer inter-embedded relationship behind the technological logic.But the progressiveness of technology obscures the stagnation of innovation.Secondly,the results of the multimodal sentiment calculations show that there is still a large gap between virtual anchors and real anchors in terms of news delivery,which does not resemble real people’s emotional fluctuations in narrative-type topics and needs further elimination of the communication noise it brings.Then,according to the results of the technology type and satisfaction model,user satisfaction is influenced and limited by the virtual anchor:(1)the perceived interactivity,social presence,interface friendliness,and social influence of the virtual news anchor significantly and positively influence the user satisfaction of the virtual news anchor;(2)the user attitudes generated by the technology difference in terms of "social influence ";(3)the moderating role played by differences in the type of technology of virtual news anchors in the relationship between user satisfaction with the human-machine relationship was not significant.Finally,the technological development of virtual news anchors is causing obscurity to the human-computer communication order and exposing the public to privacy violations,for which the NFT encryption technology,the development of industry norms and legislation to crack down on it should be used to achieve co-build trust,co-create content,co-rule the market and co-evaluate the truth,helping to break the information cocoon and reconstruct social values.The above conclusions show that with the help of virtual news anchors,it can provide a theoretical reference of technical logic and human-computer inter-embedding mechanism for the news practice of intelligent communication,provide empirical results for the production boundary of intelligent emotion,and clarify the technical mechanism for the measurement of user perception,thus improving user satisfaction and promoting the healthy development of intelligent media.The future of broadcasting and hosting,people and media should be conceived and extrapolated in the technological logic of virtual human and meta-worlds.