Research On Production Strategy Of Short Video Content Of "Agriculture,Rural Areas"

With the continuous development of rural economy,the continuous improvement of Internet infrastructure construction and the continuous progress of short video technology,people are no longer limited to traditional media such as newspapers and television to receive information,while the continuous development of short video platforms provides a new way for farmers to show themselves,record rural daily life and spread local culture.The number of short video creators and works of "agriculture,rural areas" continues to increase,and has formed its own unique style,becoming an indispensable part of the field of short video.The majority of "new farmers" with the help of "agriculture,rural areas and farmers" short video,sell their hometown specialties to all parts of the country,contribute their own strength to the development of rural economy,and help the development of rural areas.This paper takes the head blogger "Sister Peach in Sichuan Province" in the field of short videos of "agriculture,rural areas" as the research object,analyzes the content production and communication strategies of short videos of "Sister Peach in Sichuan Province",adopts the research methods of case analysis and content analysis,analyzes the characteristics of content production and communication of "Sister Peach in Sichuan Province",and summarizes the shortcomings of the account content production.Including narrative convergence,single creation material,insufficient interaction with fans and other problems,in view of the existing problems,further based on the content production of "three rural" short video,put forward rich content themes,attach importance to connotation construction,content realization to feed rural areas and other strategies,to optimize the content production and dissemination of "peach sister in Sichuan" provide relevant suggestions.At the same time,it provides feasible reference for the content production and dissemination of other short videos of "agriculture,rural areas and farmers".