| With the rapid development of entertainment industry and star worship culture,star fan community support has become a prominent subculture landscape in the network ecological environment.With its advantages of interactivity,timeliness and autonomy,Weibo has gradually replaced blogs,Baidu Post bars,QQ groups and other platforms,becoming the largest online media for star-chasing in recent years.All star fans gather in microblog and gradually build their own star fan community from scattered and disordered fan groups.Through group interaction ceremony,emotional connection is generated and collective consciousness is constructed.Star fans gradually regard the virtual community they belong to as a home with a sense of belonging,and constantly realize the confirmation and reinforcement of their own value.This paper chooses the interactive ritual chain theory of Randall Collins as the theoretical framework,through the analysis of the star fan community construction and the specific process of interactive ceremony development,and obtains the underlying logic of the star fan community support.In view of the fact that star Xiao Zhan fan community,a youth subculture interest group,is typical both in thes tructure of star fan community and star fan support,this paper chooses star Xiao Zhan fan community as the research object to conduct a case study,so as to have a more comprehensive and clear understanding of the interactive ceremony of star fan community support.This paper takes star fan community as the research object.This paper combs the theory of ritual,the theory of interactive ritual chain and the research of fans in youth subculture,takes the interactive elements,interactive process and interactive results in the support of star fan community as the entry point,and relies on the organizational structure of star fan community to study the mechanism of interactive ceremony of star fan community.Star fans generate emotional energy in the interactive situation,and gradually transform the accumulation of individual emotional energy into group emotional energy to achieve group emotional resonance,and finally establish the group value of the star fan community and the identity of the members of the star fan community.But celebrity fans in the process of interactive ritual support will also cause bad social impact,such as data fraud,krypton money,etc.Finally,based on the reflection of the problems existing in the process of the interactive ceremony of celebrity fan community support,the paper puts forward feasible suggestions for rational development of celebrity fan support. |
