Research On Content Production Of TV News Programs About People’s Livelihood

In recent years,short video has developed well,making traditional media face unprecedented impact and challenge.The television livelihood news,as an important part of the news program in our country at present,also faces the confusion and challenge of transformation.Short video is the concentrated embodiment of content presentation and expression mode transformation in the current mainstream media transformation.After the program "Xiao Li Help from Henan Minsheng Channel" entered Kuaishou short video,it mastered the traffic password through accurate distribution of content.While the public participated in news production,it further cultivated the loyalty of fans and made profits with the help of fan economy.It is typical in similar TV livelihood news.This study is composed of five parts: In the first part,by using the literature research method,the author combs the current development status of TV people’s livelihood news program in our country and the research status of "Xiao Li Help Henan people’s livelihood Channel" program,grasps the development path and transformation thinking of TV people’s livelihood news program in our local environment;The second part summarizes the development status of Chinese TV livelihood news,selects several representative livelihood programs,and briefly analyzes the problems and challenges they encounter.In the third part,the author selects the Kuaishou number of "Xiao Li Help from Henan Minsheng Channel" as his research object,analyzes the content production of "Xiao Li Help" program through the construction of categories,and analyzes "Xiao Li Help" program from the aspects of release elements,content text,visual elements,auditory elements,etc.The fourth part is based on the analysis of the content production,summarizes the advantages and problems of the content production of television people’s livelihood news programs in our country,its advantages are mainly: first,based on the local,radiate the province;Second,the source of the topic is diversified and the reporting field is wide.Third,build the core brand,strengthen the audience identity;Fourth,the voice of professionals enhances the trust of the audience;Fifth,adhere to continuous reporting,a gang to the end.The fifth part mainly takes "Xiao Li Help" program as an example,puts forward some feasible optimization strategies to Chinese TV livelihood news program.